Tuesday May 20th, 2008
The secret to self-promotion: Media release + top 5 list

So last week I was invited to do 3 radio shows: 2 were small local stations, but the third was as a 'panelist' on CBC Radio 1, and say what you like about the CBC, it's still a national radio station which is ultimately broadcast around the world, so it was pretty cool.

While half the people I know were nonplussed about it all - there were a lot of derisive comments about the CBC, as though if I'd been on, say, the Fan 590 I would have had more street cred or something - the other half (especially consultant-types who have been lead to believe that media exposure is the fast-track to fame and fortune - or at least getting the $250/hour we all dream of) quietly asked me how I'd managed to do it.

So here, my friends, is the secret: media releases which contain 5 Easy Tips of something.

It can be 5 Tips to Happiness, or 5 New Ways to Use Condiments - it doesn't matter. If you put out a media release containing 5 handy tips, steps or hints, I promise you that eventually someone will run a story or call you for an interview. (My most recent one was 5 Tips for Older Job Seekers.)

BONUS SECRET: On the CBC show, one of my co-panelists was David Foot, economist and author of the (Canadian) best-selling Boom, Bust and Echo, himself an old hand at media appearances. Two seconds before we went live, he gave me an excellent piece of advice, which was this: "Don't forget you're here to promote yourself and your business, so remember to mention your company name and website as much as possible." Good advice - the more you can mention mycompany.com casually in the conversation, the more likely it is that the viewers/listeners will look you up after your segment is over, and actually go to the right site.

Tags

media   pr   self-promotion   tips  

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http://www.head2head.ca/blog.php?pl=7308c9dacd481d4c26e4955cec603b43

Comments

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Anonymous - May 22nd 2008 9:09 PM
 
you and Joan Stewart would get along well

Good points - reminds me of the stuff Joan says on PublicityHound.com (no, that's not my company).

About the Authors

Paul Dodd
Co-founder and President
Head2Head Canada

Paul has one simple goal: To help companies hire great people - and get the most out of every recruiting dollar they spend. That's why he's recognized as one of the best recruitment-industry thinkers in Canada.

Sarah Welstead
Director, User Experience
Head2Head

Passionate about recruitment branding and delivering great candidate experiences, Sarah is a frequent author and media commentator on older workers and generational trends in the talent market.

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